Serif Contrasted Keru 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: fashion headlines, editorial titles, luxury branding, magazine mastheads, packaging, editorial, luxury, fashion, classical, dramatic, luxury display, editorial tone, fashion branding, dramatic contrast, refined elegance, hairline serifs, vertical stress, sharp terminals, elegant, refined.
This typeface is a high‑contrast serif with a crisp, fashion-oriented skeleton: sturdy vertical stems paired with extremely fine hairlines, producing a bright, delicate texture in text. Serifs are sharp and clean with minimal bracketing, and many joins resolve into tapered, needle-like terminals. Curves show a pronounced vertical stress, with round letters (O, C, G, Q) drawn with thin top/bottom hairlines and darker side strokes. Proportions are fairly classical with a moderate x-height, long ascenders, and generous counters, while widths vary noticeably across letters for a lively, display-forward rhythm.
Best suited to display settings where the hairlines and high contrast can be appreciated: fashion and beauty headlines, magazine mastheads, premium packaging, and refined brand wordmarks. It can work for short editorial subheads and pull quotes, especially with ample size and comfortable spacing.
The overall tone is polished and aspirational, evoking luxury publishing and runway branding. Its dramatic thick–thin transitions and fine detailing feel formal and poised, with an airy sophistication that reads as modern-classic rather than rustic or utilitarian.
The design appears intended to deliver a contemporary high-fashion Didone-like impression: dramatic contrast, vertical stress, and precise serif detailing that creates a glamorous, upscale voice for branding and editorial typography.
Several glyphs lean into stylized calligraphic cues: tapered strokes, delicate entry/exit flicks, and distinctive figures with sweeping curves (notably 2, 5, and 9). The combination of sharp hairlines and strong verticals creates a striking sparkle at larger sizes, while small sizes may emphasize the contrast and fine details.