Sans Normal Sidih 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, editorial, friendly, clean, modern, approachable, playful, approachability, clarity, modernity, versatility, readability, rounded, monoline, open counters, soft terminals, humanist.
A rounded, monoline sans with soft, slightly irregular stroke modulation from curve to curve and gently rounded terminals. The forms favor circular bowls and open apertures, giving letters an airy, uncluttered texture. Uppercase construction is simple and geometric-leaning, while the lowercase introduces a more humanist rhythm with single-storey a and g and an easy, handwritten-like flow. Curves are smooth and continuous, joins are unforced, and proportions stay even across the alphabet for a calm, consistent color in text.
This font suits user interfaces, product copy, and general-purpose branding where a clean but personable voice is needed. It also performs well for short headlines, packaging, and lightweight editorial typography that benefits from open counters and soft, modern shapes.
The overall tone feels friendly and informal without becoming gimmicky. Its softened geometry reads contemporary and approachable, lending a mild playfulness that suits welcoming interfaces and casual editorial settings.
The design appears intended to balance geometric roundness with a human, readable cadence, creating a versatile sans that feels modern and friendly in continuous text. Its softened terminals and open shapes suggest a focus on approachability and clarity rather than strict technical neutrality.
Round characters (C, G, O, Q) emphasize near-circular geometry, and the numerals follow the same softened, open style with clear differentiation. Diagonal letters (K, V, W, X, Y) keep a straightforward construction, helping maintain clarity at typical reading sizes.