Sans Normal Subom 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, packaging, branding, confident, classic, authoritative, formal, impact, readability, heritage, clarity, presence, crisp, stately, polished, bracketed, calligraphic.
A sturdy, high-contrast text face with sharp, wedge-like terminals and subtly bracketed transitions into stems. Curves are full and round, while straight strokes stay firm and vertical, creating a clear, rhythmic texture in paragraphs. The counters are generous and the spacing feels steady, with a slightly condensed impression in some letters due to strong vertical emphasis. Lowercase forms are compact and tidy, with a double-storey "g" and a single-storey "a" that keep the texture traditional but not ornate.
This font performs best in headlines and short blocks of text where its contrast and crisp terminals can read as intentional and refined. It also suits editorial layouts, branding, and packaging that want a traditional, print-like presence while remaining clean and contemporary in structure.
The overall tone is editorial and authoritative, leaning classic and formal without becoming decorative. Its strong contrast and decisive terminals give it a confident, assertive voice suited to serious or heritage-leaning typography.
The design appears aimed at delivering a classic, print-forward voice with modern cleanliness: robust strokes, clear counters, and a controlled rhythm that stays readable while projecting authority and polish.
Capitals show a pronounced, sculpted feel (notably in letters like C, G, S) where thick-to-thin transitions are emphasized. Numerals are similarly weighty and legible, with clear differentiation at text sizes.