Sans Normal Arbow 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink and 'Bornia' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, functional, clarity, versatility, modernity, approachability, readability, open apertures, rounded terminals, geometric, even rhythm, clear numerals.
A clean sans serif with predominantly circular and elliptical construction, smooth joins, and an even, steady stroke. Curves are generous and consistent across rounds (C, O, G), while straight-sided forms (E, F, L) keep a crisp, simple silhouette. Terminals read as subtly rounded rather than sharp, contributing to a soft finish without becoming overtly playful. Spacing and proportions feel open and calm, supporting clear word shapes and stable line texture in paragraph settings.
It works well for interface copy, product pages, and general-purpose editorial typography where a neutral, modern voice is desired. The open, rounded forms and steady rhythm also suit signage and wayfinding at moderate sizes, as well as brand systems that need a clean but approachable sans.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from the roundness and soft terminals. It feels dependable and unobtrusive, designed to communicate clearly rather than draw attention, making it suitable for straightforward, modern layouts.
The design appears intended as a versatile, modern workhorse: a straightforward sans that prioritizes clarity, even typographic color, and an unassuming tone. Its geometric roundness and softened terminals suggest an aim to feel contemporary and accessible while remaining suitable for long-form settings.
Uppercase forms are simple and architectural, while the lowercase maintains a smooth, uncluttered rhythm. Numerals are clear and straightforward, matching the letterforms in weight and curvature for a cohesive typographic color. The sample text shows a consistent texture with no abrupt spikes in darkness, indicating a balanced design for continuous reading.