Sans Normal Afley 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Basic Commercial' by Linotype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, product packaging, promotional graphics, sporty, urgent, confident, modern, dynamic, emphasis, momentum, modern branding, impact display, slanted, geometric, clean, compact, rounded.
A slanted sans with sturdy, uniform strokes and smooth, rounded curves. Letterforms lean consistently forward, with compact apertures and crisp terminals that keep the shapes tight and efficient. Rounds like O/C and the bowls in B/P/R read as clean ellipses, while diagonals in A/V/W/X feel sharp and stable, giving the face a strong rhythm in all-caps. Lowercase forms are simple and streamlined, with a single-storey a and g and minimal modulation, producing a cohesive, contemporary texture in text.
Best suited to headlines, posters, and promotional layouts where strong presence and momentum matter. It can also work well for sports or active-lifestyle branding, packaging callouts, and short UI labels that need a clear, emphatic voice.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and emphasis. It feels contemporary and utilitarian rather than decorative, projecting confidence and speed suitable for attention-driven messaging.
The design appears intended to deliver a modern, high-impact sans that maintains clean geometric structure while using a consistent slant to add urgency and movement. Its restrained detailing and sturdy proportions prioritize clarity and punch over ornament.
The italic angle is pronounced enough to register immediately in headlines, while the compact counters keep word shapes dense and impactful. Numerals appear sturdy and clear, matching the letters’ rounded geometry and straightforward construction.