Serif Other Toto 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, title cards, branding, packaging, art deco, vintage, theatrical, stylized, elegant, space saving, period flavor, display impact, stylized elegance, condensed, flared, tall, high-waisted, crisp.
A highly condensed serif with tall, narrow proportions and a crisp, poster-oriented rhythm. Strokes stay largely even, with subtle modulation and sharp, tapered terminals that read as flared serifs rather than heavy slabs. Counters are compact and vertical, and many letters show distinctive cut-ins and notches that create a sculpted, ornamental feel. The overall silhouette is clean and upright, with consistent spacing that emphasizes verticality and a refined, engraved-like finish.
Best suited to short, prominent text where its condensed verticality can create impact: headlines, posters, title sequences, book covers, and brand marks. It can also work for packaging and labels that benefit from a refined, period-tinged voice, especially where horizontal space is limited.
The font projects a vintage, Art Deco–leaning tone: poised, dramatic, and slightly mysterious. Its narrow elegance and stylized terminals evoke classic cinema titles, period packaging, and display typography meant to feel curated and intentional rather than neutral.
Likely designed as a decorative display serif that maximizes presence in minimal width while maintaining an elegant, vintage-inspired character. The sculpted terminals and cut-in details suggest an aim toward memorable, stylized typography for titling and branding rather than extended reading.
Distinctive display quirks—such as sharply notched joins, narrow bowls, and occasional inner cutouts—add personality and help differentiate similar forms in a tight width. Numerals follow the same condensed, tall construction, keeping a cohesive texture in mixed alphanumeric settings.