Sans Normal Verog 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ipsum Sans' and 'Ipsum Semi' by Rawblind Basetype (names referenced only for comparison).
Keywords: ui text, app design, brand systems, editorial, signage, modern, friendly, dynamic, clean, casual, readability, approachability, contemporary tone, everyday utility, rounded, humanist, oblique, open counters, soft terminals.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. Letterforms show open apertures and generous counters, with a slightly varied, humanist rhythm rather than strictly geometric construction. Strokes appear evenly weighted with gentle modulation, and the slant is consistent across uppercase, lowercase, and numerals. Overall spacing reads comfortable and contemporary, supporting clear word shapes in text.
Well-suited for interface copy, product branding, and editorial layouts that want a contemporary sans with a personable feel. The consistent slant and open forms also work for short signage, packaging, and headlines where a lively but clean texture is desirable.
The overall tone is approachable and modern, with an energetic forward-lean that feels active without becoming aggressive. Rounded forms keep it friendly and informal, while the clean construction maintains a professional, contemporary voice.
The design appears intended as a versatile, readable oblique sans that balances modern clarity with a softer, more human character. Its rounded construction and open shapes suggest an emphasis on friendliness and smooth on-screen and print performance in everyday communication.
Uppercase forms are straightforward and legible, while lowercase shapes (notably the single-storey-style forms and rounded bowls) emphasize readability and warmth. Numerals follow the same oblique stance and rounded logic, integrating well with text settings.