Sans Normal Alnug 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, signage, ui, posters, modern, confident, clean, friendly, professional, clarity, impact, versatility, modernity, approachability, geometric, rounded, open apertures, high legibility, sturdy.
A solid, geometric sans with broad proportions and a sturdy, even stroke. Curves are round and smooth, with mostly flat terminals and minimal modulation, giving the letters a steady, contemporary rhythm. Counters are generous and apertures stay open, helping shapes like C, S, e, and a remain clear at a glance. Overall spacing feels comfortable rather than tight, supporting strong word shapes in both uppercase and lowercase.
Well-suited to display and short-to-medium text where clarity and impact are needed, such as headlines, brand marks, packaging, and posters. The open forms and even color also make it a practical choice for UI labels, navigation, and signage where quick recognition matters.
The tone is modern and direct, with a confident presence that reads as straightforward and dependable. Its rounded geometry adds a mild friendliness, keeping it from feeling overly technical while still staying crisp and businesslike.
The design appears intended to deliver a contemporary, approachable sans that balances bold presence with clean, geometric construction. It prioritizes legibility and consistency, aiming to perform reliably in modern graphic design and interface contexts.
The uppercase is assertive and uniform, while the lowercase keeps simple, single-storey forms (notably a and g) that emphasize clarity. Numerals appear sturdy and highly readable, matching the same geometric, low-drama construction as the letters.