Slab Normal Taze 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Rooney' by Jan Fromm, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, confident, retro, industrial, friendly, impact, legibility, durability, versatility, warmth, blocky, robust, compact, high-impact, bracketed.
A heavy slab serif with broad proportions, rounded corners, and generous, block-like serifs that read as softly bracketed rather than razor-sharp. Strokes are thick and steady with moderate contrast, producing a dark, even texture in text. Counters are relatively open for the weight, and curves (notably in C, O, and S) are smooth and full, while terminals tend to finish in flat, squared slabs. The overall rhythm is bold and stable, with simple, workmanlike construction and minimal ornament.
Best suited to display typography where weight and presence are an asset: headlines, posters, packaging, labels, and bold brand wordmarks. It can also work for short bursts of text such as pull quotes or UI headers when a strong, friendly slab voice is desired, though its dark color makes it less ideal for long-form reading at small sizes.
The tone is solid and dependable, with a slightly vintage, poster-like presence. Its soft, chunky slabs add warmth and approachability while still feeling assertive and practical, suggesting classic American print and signage traditions rather than delicate editorial refinement.
The design appears intended as a straightforward, high-impact slab serif that prioritizes clarity and strength, combining stout forms with softened details to remain approachable. It aims for a practical, versatile display workhorse feel rather than decorative novelty.
In the sample text, the dense color and wide letterforms create strong emphasis at headline sizes. The numerals and lowercase maintain the same sturdy, rounded-slab vocabulary, keeping a consistent, no-nonsense texture across mixed-case settings.