Sans Normal Osbof 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sharik Sans' by Dada Studio, 'FF Kievit' and 'FF Milo' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Alinea Sans' by Présence Typo, 'Monsal Gothic' by The Northern Block, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, social graphics, playful, friendly, chunky, retro, informal, impact, approachability, brand voice, display emphasis, simplicity, rounded, soft corners, bulky, compact, bouncy.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, and terminals read as blunt or softly squared rather than sharply cut. The forms lean slightly squat, with generous counters in letters like O, P, and e, and a generally even, sturdy rhythm across lines. Lowercase shapes stay simple and bold, with a single-storey a and g and round i/j dots that reinforce the softened, approachable construction.
Best suited to headlines, posters, and bold branding moments where strong presence matters more than delicate detail. The hefty shapes work well for packaging, event graphics, and social media layouts, and can also support logo wordmarks that aim for friendliness and immediacy.
The overall tone is upbeat and approachable, with a chunky, toy-like friendliness that feels casual rather than formal. Its rounded massing and slightly bouncy rhythm evoke a retro display sensibility and a confident, good-natured loudness that suits attention-grabbing messaging.
The design appears intended as a high-impact, friendly display sans that prioritizes bold legibility and a softened, approachable voice. Its simplified geometry and rounded massing suggest use in contemporary branding and retro-leaning graphic applications where warmth and punch are desired.
At text sizes the dense weight creates strong color and reduced whitespace, making line breaks feel impactful and poster-like. Numerals and capitals share the same stout, rounded logic, keeping the set visually unified for mixed-case headlines and short bursts of copy.