Sans Contrasted Vame 7 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Alonzo' by Fenotype (names referenced only for comparison).
Keywords: headlines, logotypes, magazine, posters, packaging, editorial, fashion, luxury, dramatic, refined, display, brandable, impact, sophistication, signature look, high-contrast, hairline, sculptural, crisp, elegant.
A sharply contrasted display face with crisp, tapered joins and frequent hairline strokes set against heavy, rounded masses. The forms lean on geometric clarity and smooth curves, with pointed vertex treatment in letters like A and V and a generally clean, unbracketed construction. Counters tend to be compact and sculpted, and several glyphs show distinctive cut-ins and asymmetrical weight distribution that give the alphabet an animated rhythm. Numerals follow the same logic, mixing bold stems with delicate, calligraphic-thin terminals.
Best suited to headlines, magazine typography, brand marks, and packaging where high contrast and distinctive letterforms can be appreciated. It can work for short subheads and pull quotes, but benefits from generous sizing and spacing to preserve the hairlines and maintain clarity.
The overall tone is polished and dramatic, combining minimal construction with couture-like contrast. It reads as confident and upscale, with a slightly theatrical edge that feels at home in editorial and branding contexts where style is part of the message.
The font appears intended as a modern, high-contrast display option that balances clean, sans-like structure with fashion-driven stroke modulation. Its goal is to provide instant visual signature and sophistication rather than quiet, continuous text color.
At text sizes the extreme thin strokes can visually recede while the heavy strokes dominate, producing a lively but uneven texture across a line. The design’s character is amplified in capitals and figures, where the interplay of sharp points and swelling curves becomes most prominent.