Slab Contrasted Vuly 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'ITC Bookman' by ITC, 'Chiavettieri' by Kostic, 'MC Eafist' by Maulana Creative, 'Bogue' and 'Bogue Slab' by Melvastype, 'Clarendon' by URW Type Foundry, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, western, industrial, retro, sporty, confident, impact, ruggedness, nostalgia, display clarity, brand presence, bracketed, blocky, rounded, compact, sturdy.
A heavy, blocky slab serif with pronounced bracketed joins and softly rounded corners that keep the dense forms from feeling harsh. Strokes are thick with visible (but not extreme) contrast, and the serifs read as bold, rectangular slabs that anchor each letter. Counters are relatively small and the overall spacing feels tight, producing a dark, compact texture in lines of text. Numerals and capitals share the same sturdy, poster-like construction, with consistent weight and strong horizontal terminals.
Best suited to short, impactful settings such as headlines, posters, and large-format signage where the sturdy slabs and dense color can do the work. It also fits packaging, badges, and logo wordmarks that want a vintage-industrial or western-tinged feel; for longer passages it will be most comfortable at generous sizes with ample leading.
The tone is assertive and workmanlike, with a vintage pull that suggests old posters, varsity marks, and traditional sign lettering. Its chunky slabs and compact rhythm give it a no-nonsense, confident voice that reads as rugged and dependable rather than delicate or refined.
The design appears intended to deliver maximum impact with a classic slab-serif structure, balancing rugged, traditional cues with rounded detailing for approachability. Its compact counters and strong serifs suggest an emphasis on display readability and bold branding presence.
At text sizes the heavy weight produces strong color and high impact, while the bracketed slabs and rounded inner corners help maintain legibility in the smaller counters. The letterforms feel intentionally simplified and geometric, prioritizing bold presence over airy openness.