Sans Superellipse Orgub 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, playful, retro, friendly, quirky, informal, personality, display impact, retro charm, approachability, handmade feel, rounded, bouncy, compact, blunt, soft-cornered.
This typeface uses compact, heavy strokes with softly rounded corners and subtly squarish curves, giving many bowls and counters a rounded-rectangle (superellipse) feel. Proportions are tight and space-efficient, with a slightly uneven, hand-set rhythm created by small variations in widths and gentle shape wobble rather than strict geometric repetition. Terminals tend to be blunt and cushioned, and the overall texture reads as dense and poster-ready, with clear silhouettes and sturdy counters that stay open at display sizes.
It performs best in short to medium-length display settings where its dense weight and quirky rhythm can carry personality—posters, event titles, packaging fronts, and shop or menu signage. It can also work for logo wordmarks that want a friendly, retro-leaning presence, especially when set with generous tracking to let the shapes breathe.
The overall tone is upbeat and approachable, mixing a retro sign-painting vibe with a cartoonish, handcrafted energy. Its slightly irregular rhythm keeps it from feeling corporate or sterile, leaning instead toward casual, expressive messaging and fun-forward branding.
The design appears intended to deliver a bold, characterful sans that feels handmade without becoming script-like. By combining rounded-rectangle geometry with small irregularities, it aims to be highly legible at display sizes while projecting warmth, humor, and a vintage-inspired charm.
Round letters like O/Q and curved joins show a squarish curvature that keeps forms stable and chunky, while diagonals (A, V, W, X) maintain a strong, compact stance. Numerals follow the same softened, blocky logic, helping headlines and short bursts of copy feel cohesive across letters and figures.