Sans Normal Regij 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Mollen' by Eko Bimantara, 'Gotham' by Hoefler & Co., 'Fact' by ParaType, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, playful, casual, retro, approachability, impact, clarity, compactness, rounded, soft terminals, compact, chunky, high legibility.
This typeface is a compact, heavy sans with rounded construction and softened corners throughout. Strokes are consistently thick with minimal modulation, and many joins and terminals are subtly curved rather than sharply cut, giving the forms a warm, cushioned feel. Counters are relatively tight but remain open and readable, and the overall rhythm is dense and steady, with slightly condensed proportions that keep words feeling packed and punchy. Numerals and capitals match the same rounded, robust geometry, maintaining a cohesive, confident texture in lines of text.
Well-suited to headlines and short-to-medium display copy where a strong, friendly impact is needed, such as posters, packaging, signage, and brand marks. It can also work for UI labels or callouts when high presence is desired, especially at larger sizes where the rounded details and compact proportions are most apparent.
The overall tone is friendly and approachable, with a sturdy, no-nonsense presence that still feels upbeat. Its rounded, chunky shapes evoke a casual, slightly retro sensibility suited to energetic, everyday communication rather than formal editorial voice.
The design appears intended to deliver a bold, approachable voice: a rounded sans that prioritizes solidity and immediate legibility while keeping the overall feel soft and personable. Its compact proportions and consistent stroke weight suggest a focus on efficient, attention-grabbing setting for display and brand-forward applications.
In text, the heavy color creates strong emphasis and clear word shapes, while the rounded details prevent the weight from feeling harsh. The design reads best when allowed some breathing room via spacing and line height, as the dense letterforms can build a very dark typographic color in longer passages.