Sans Normal Ridov 3 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, friendly, handmade, casual, quirky, approachability, informality, personality, impact, warmth, rounded, soft, chunky, bouncy, informal.
A compact, heavy sans with rounded, softened terminals and gently irregular curves that suggest a hand-shaped construction. Strokes are consistently thick with minimal contrast, and many joins and corners are slightly blunted, creating a cushioned silhouette. The proportions are condensed overall, with lively, uneven micro-variations in bowls and shoulders that add bounce without sacrificing clarity. Counters stay fairly open for the weight, and the figures share the same rounded, sturdy build.
Well-suited to posters, headlines, and branding where an inviting, characterful voice is needed. It also works nicely for packaging, labels, and children’s or family-oriented materials, and for short editorial callouts where a friendly, informal tone is desirable.
The font projects a warm, approachable personality with a playful, slightly mischievous rhythm. Its handmade irregularities feel casual and human, making text appear friendly and animated rather than strict or technical.
The design appears intended to deliver a bold, approachable sans voice with a handcrafted feel, prioritizing warmth and personality over rigid geometric precision. Its softened corners and compact build aim to create strong impact while staying friendly and readable.
The uppercase reads sturdy and poster-like, while the lowercase keeps an informal tone with simple, rounded forms. The overall texture is dense and punchy, lending strong presence at larger sizes while remaining legible in short bursts of text.