Sans Normal Omloh 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, versatility, modernity, geometric, rounded, compact, sturdy, high legibility.
A heavy, geometric sans with round, open counters and smooth, even curves. Strokes maintain consistent thickness and terminate with clean, squared-off ends, producing a sturdy, compact silhouette. Proportions are slightly wide in key rounds (C, O, G) while maintaining controlled spacing, and the lowercase shows a single-storey a and g with a clear, utilitarian construction. Numerals are full and stable, with a simple, straight-sided 1 and rounded bowls on 6/8/9 that match the letterforms’ circular rhythm.
This face suits headlines and short-to-medium blocks of copy where strong presence and quick readability are needed. It performs well for branding, packaging, and signage that benefits from bold, uncomplicated shapes and a contemporary geometric feel. The sturdy numerals also make it a good fit for labels, price callouts, and simple data-led layouts.
The overall tone is modern and practical with a friendly edge, combining assertive weight with simple, rounded geometry. It feels contemporary and straightforward rather than decorative, projecting clarity and reliability in display settings.
The design appears intended to deliver a confident, contemporary voice using geometric construction and rounded counters, prioritizing clarity and visual impact. Its simplified lowercase forms and consistent stroke behavior suggest a focus on versatile, no-nonsense display typography that stays approachable.
Round forms stay consistently circular across uppercase and lowercase, giving the design an even rhythm in longer text. Apertures in letters like c, e, and s remain open enough to keep shapes distinct at larger sizes, and the punctuation and dots read as firm, simple marks that match the robust stroke presence.