Sans Normal Walup 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, retro, playful, casual, approachable, approachability, retro charm, informal clarity, display readability, rounded, soft corners, humanist, open counters, lively.
A rounded sans with softly flattened terminals and gently irregular curves that give the letterforms a warm, hand-shaped feel. Strokes stay fairly even with subtle modulation, and corners are consistently softened rather than sharply cut. Proportions are compact with broad, open bowls and clear apertures, while joins and shoulders (notably in n, m, h) have a slightly bouncy rhythm that keeps text from feeling rigid. Numerals follow the same rounded construction, with smooth curves and stable, readable silhouettes.
Well-suited to branding systems that want warmth and personality, as well as packaging, posters, and short-to-medium headlines where its rounded shapes can be appreciated. It can also work for UI labels or educational and children’s contexts when a friendly, non-technical tone is desired, especially at sizes where the open counters stay clear.
The overall tone is friendly and slightly retro, evoking mid-century display lettering and casual signage. Its softened geometry and buoyant shapes create a welcoming, informal voice that feels upbeat without becoming novelty-heavy.
The design appears intended to blend clean sans-serif structure with softened, humanized details for an approachable, slightly vintage-flavored voice. It prioritizes clear silhouettes and comfortable rhythm while adding just enough irregularity to feel personable rather than purely geometric.
Spacing appears comfortably generous in the sample text, supporting readability while preserving a distinctive, lively texture. The uppercase has a sturdy presence suited to emphasis, while the lowercase maintains a conversational flow with rounded forms and clear differentiation between similar shapes.