Sans Normal Nylem 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mazzard' by Pepper Type, 'Grold' by Typesketchbook, and 'Genera' and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, friendly, playful, punchy, retro, cheerful, impact, approachability, display, brandability, simplicity, rounded, soft corners, chunky, geometric, compact.
A heavy, rounded sans with compact proportions and generous, smooth curves. Strokes are consistently thick with little apparent modulation, and joins are clean and sturdy, giving letters a solid, blocky presence. Counters tend to be small and rounded, and terminals often finish with softened corners rather than sharp cuts. The overall rhythm is tight and dense, with simplified shapes and a strong emphasis on circular bowls in letters like O, C, and G, while diagonals (V/W/X/Y) remain bold and stable.
Best suited for short, high-impact text such as headlines, posters, product packaging, and brand marks where its dense weight and rounded character can carry the message. It also works well for playful signage and promotional graphics, particularly when set with ample spacing and scale to preserve counter clarity.
The font reads as upbeat and approachable, with a toy-like, poster-friendly energy. Its rounded geometry and dense weight convey confidence without feeling aggressive, suggesting a fun, contemporary-retro tone that’s well suited to bold statements and attention-grabbing headlines.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice. Its simplified, geometric construction and compact rhythm prioritize bold readability and brandable shapes over delicate detail, aiming for an inviting display look that remains sturdy across a range of headline applications.
At larger sizes the rounded detailing and compact counters become a defining feature; in smaller settings the heavy forms can close up visually, especially in letters with enclosed spaces. Numerals match the same chunky, rounded construction, maintaining a consistent, display-oriented texture across mixed text.