Sans Normal Buriz 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP; 'Whitney' by Hoefler & Co.; 'Marat Sans' by Ludwig Type; 'RyuGothic' by StudioJASO; and 'Raldo RE', 'Schnebel Sans ME', and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, clean, modern, friendly, neutral, functional, legibility, versatility, modernity, approachability, open forms, humanist, soft corners, clear spacing, rounded terminals.
This sans serif shows open, rounded forms with smooth curves and minimal stroke modulation. Strokes end in clean, slightly softened terminals, and the overall drawing favors clarity over geometric strictness, giving letters a subtly humanist feel. Counters are generous, curves are steady, and spacing appears even, producing a calm rhythm in both all-caps and mixed-case settings. Numerals follow the same straightforward construction, with simple, readable shapes that align well with the text tone.
It works well for interface copy, product screens, and general-purpose editorial typography where consistent texture and quick character recognition matter. The friendly neutrality also suits brand systems and marketing collateral, while the open shapes and steady spacing make it a solid option for headings, presentations, and wayfinding-style signage.
The tone is contemporary and approachable, projecting clarity and everyday usability rather than a sharp, technical edge. Its smooth curves and open apertures lend a welcoming, unpretentious character that stays neutral across a range of content.
The design appears intended as a versatile, contemporary sans for broad everyday use, prioritizing legibility and an even reading rhythm. Its softened details aim to keep the voice approachable while remaining restrained enough for functional, information-driven layouts.
In the sample text, the font maintains legibility at display sizes while keeping a consistent texture across words and lines. Round letters stay clean and balanced, and straight-stemmed letters remain crisp without feeling rigid, helping paragraphs read smoothly.