Sans Normal Asbey 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, branding, packaging, posters, headlines, friendly, modern, clean, approachable, playful, clarity, approachability, everyday use, modern utility, friendly tone, rounded, geometric, open counters, humanist touch, low contrast.
A rounded, low-contrast sans with smooth circular bowls, gently squared terminals, and a consistent, even stroke. Uppercase forms lean geometric with broad curves (notably in O/Q/C) and straightforward diagonals, while lowercase introduces a more casual, humanist rhythm through single-storey a and g and softly shaped shoulders. Counters are generally open and generous, and the overall spacing reads airy in text, with clear silhouettes and uncomplicated joins.
It works well for user interfaces, product branding, and packaging where a clean, friendly voice is needed. The rounded geometry also suits posters and headings, while the open counters and steady texture support short paragraphs and informational copy.
The font feels friendly and contemporary, balancing geometric neatness with a mild informal warmth. Its rounded construction and simple forms give it an approachable, slightly playful tone without becoming decorative.
The design appears intended as a versatile everyday sans that prioritizes clarity and approachability. By combining geometric roundness with simple, familiar lowercase structures, it aims to stay modern and legible while feeling warm rather than clinical.
The numerals follow the same rounded, low-contrast logic, with smooth curves and clear differentiation between figures. In the sample text, the type maintains an even texture and legibility, with a calm, steady rhythm suited to continuous reading at display-to-text sizes.