Sans Normal Asrid 2 is a regular weight, normal width, monoline, upright, tall x-height font.
Keywords: ui text, editorial, wayfinding, presentations, branding, modern, neutral, clean, friendly, technical, clarity, versatility, modernity, system design, geometric, rounded, open apertures, minimal, high legibility.
This typeface is a clean sans with predominantly geometric construction and a consistent, even stroke. Round letters (O, C, G) read as near-circular with smooth curves, while straight-sided forms (E, F, T, L) keep crisp terminals and clear right angles. Lowercase shapes are simple and open, with single-storey a and g, a compact ear on g, and generous counters that keep interior spaces clear. The numerals follow the same restrained logic, with straightforward geometry and uncluttered joins, giving the set a cohesive, contemporary rhythm.
It suits interface copy, dashboards, and product UI where clarity at typical text sizes matters. The even texture and open forms also work well for editorial layouts, signage and wayfinding, and presentation materials. Its neutral voice makes it a reliable option for contemporary brand systems that need a clean, non-distracting sans.
The overall tone is modern and matter-of-fact, leaning toward a friendly neutrality rather than overt personality. Its rounded bowls and open shapes keep it approachable, while the controlled geometry and tidy spacing give it a quietly technical feel.
The design appears intended as a practical, general-purpose sans that prioritizes clarity and consistent rhythm across letters and numerals. Its geometric foundations and simplified lowercase suggest a focus on contemporary usability across both display and text settings.
Curves and straights are balanced in a way that keeps word shapes steady and predictable in the sample text, supporting long-form reading. Diacritics shown (such as the ring on å) are drawn plainly and integrate without calling attention to themselves.