Sans Normal Afgif 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Catchfire' by Alan Smithee Studio, 'AG Royal' by Berthold, 'Qubo' by Hoftype, 'Passenger Sans' by Indian Type Foundry, 'JHC Sineas' by Jehoo Creative, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Macklin' by Monotype (names referenced only for comparison).
Keywords: ui labels, branding, editorial, advertising, wayfinding, clean, modern, brisk, sporty, italic emphasis, modern utility, clear readability, contemporary branding, oblique, geometric, rounded, crisp, open.
This is a slanted sans with clean, rounded geometry and a consistent, low-contrast stroke. The letterforms lean with a smooth oblique angle, pairing broad circular curves (notably in C, O, Q, and lowercases like e and o) with straight, sharply cut terminals. Proportions feel balanced and contemporary: counters are open, curves are even, and joins stay tidy without calligraphic modulation. Numerals follow the same streamlined construction, with simple, legible forms and clear differentiation at a glance.
It performs well for interfaces, product branding, and editorial subheads where a clean italic voice is needed without sacrificing clarity. The open counters and simple terminals help in signage and short-to-medium text settings, and it can serve as an emphasis style alongside a matching upright sans in broader typographic systems.
The overall tone is modern and brisk, with a slightly sporty, forward-moving feel created by the steady slant and uncluttered shapes. It reads confident and practical rather than decorative, suggesting a contemporary, no-nonsense voice suited to clean communication.
The design appears intended to deliver a contemporary sans italic with geometric clarity and dependable readability, offering energetic emphasis while keeping forms neutral and broadly usable across digital and print contexts.
Uppercase forms appear straightforward and geometric, while the lowercase maintains an approachable roundness; the single-storey style in letters like a and g reinforces an informal, contemporary texture. The italic angle is strong enough to read as intentional emphasis while remaining stable in longer lines of text.