Script Hirud 10 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, greeting cards, social media, friendly, playful, retro, casual, approachable, hand-signed feel, expressive display, casual branding, headline voice, rounded, connected, looping, bouncy, brushlike.
This script has a smooth, brush-pen feel with rounded terminals and generously curved joins. Letterforms are strongly right-slanted and mostly connected, with looping ascenders/descenders and occasional entry/exit swashes that keep the rhythm flowing. Strokes stay relatively even while still suggesting hand pressure through soft thickening at curves and turns. Uppercase characters are more decorative and flourish-driven, while lowercase forms are compact and lively; numerals follow the same handwritten logic with simple, slightly angled shapes.
It works best for short-to-medium display settings where a handwritten voice is desired, such as branding marks, packaging callouts, posters, invitations, greeting cards, and social media graphics. Use it at larger sizes to let the loops and connections stay clear, and pair with a simple sans for supporting text.
The overall tone is upbeat and personable, with a relaxed, informal energy that reads as friendly rather than formal. Its buoyant curves and looping capitals add a hint of nostalgic charm, making it feel conversational and expressive without becoming overly ornate.
The design appears intended to mimic confident brush lettering with consistent flow and an easy, contemporary readability. It emphasizes expressive capitals and connected lowercase forms to create quick, personable wordmarks and headline phrases that feel hand-signed.
Spacing appears intentionally loose and natural, with word shapes formed by continuous connections and occasional long linking strokes. The capitals stand out as strong visual anchors thanks to their larger loops and more pronounced swashes, which can add personality in short phrases and titles.