Script Hirud 9 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, logos, friendly, retro, playful, warm, confident, hand-lettered feel, display impact, friendly branding, decorative caps, rounded, bouncy, looping, smooth, informal.
A flowing, right-leaning script with thick, rounded strokes and soft terminals. Letterforms show a lively baseline bounce, generous curves, and occasional entry/exit loops that suggest connected writing even when characters are set individually. Proportions are compact with sturdy bowls and simplified joins, producing a dark, even color and clear rhythm in words and short lines. Numerals match the hand-drawn feel with rounded shapes and consistent stroke weight.
Best suited to branding and identity work, packaging, and promotional headlines where a friendly scripted presence is desirable. It performs especially well in short phrases, logos, and poster-style compositions where the rounded loops and bold stroke can carry the design without needing small-size text readability.
The overall tone is upbeat and personable, with a nostalgic, sign-painter-influenced friendliness. Its rounded forms and buoyant slant read as approachable and informal, lending a cheerful, conversational voice to headlines.
The design appears intended to capture a polished hand-lettered script with a robust, poster-ready presence. It emphasizes smooth, rounded construction and decorative capitals to deliver an energetic, approachable look for display typography.
Capitals feature distinctive looped swashes (notably in forms like B, G, H, J, and Q), adding flair at the start of words. The lowercase maintains a consistent cursive logic with smooth, open counters, while spacing and letterfit feel geared toward display settings where the script texture can read as intentional and expressive.