Sans Normal Veluj 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Clear Sans' by Positype and 'Coco Gothic Pro', 'Coco Sharp', and 'Cocomat Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, friendly, clean, casual, approachable, versatility, readability, warmth, contemporary tone, humanist, slanted, rounded, open apertures, smooth curves.
This is a slanted sans with smooth, rounded construction and consistently low stroke contrast. Curves are drawn with generous radii and open counters, giving letters a clear, airy interior even at smaller sizes. Terminals are mostly clean and softly finished, and the overall rhythm is even, with straightforward joins and minimal detailing. Figures match the letterforms with similarly rounded shapes and simple, readable silhouettes.
It works well for interface copy, product UI, and general-purpose editorial text where a clean sans is needed but a more personable tone is preferred. The slanted stance also suits emphasis styles in layouts, short marketing lines, and straightforward signage where quick recognition is important.
The overall tone feels modern and friendly, with a casual momentum from the italic slant. Its rounded shapes and open forms keep it approachable rather than formal, making it feel contemporary and easygoing.
The design intent appears to be a versatile, contemporary italic sans that stays neutral enough for broad use while adding warmth through rounded shaping and open apertures.
The slant is consistent across capitals, lowercase, and numerals, creating a cohesive forward motion. The design favors clarity over stylized quirks, with smooth curves and uncomplicated geometry that keeps words looking orderly in text.