Sans Normal Veluj 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, efficient, tech, readable italic, modern utility, friendly tone, digital-first, humanist, rounded, open apertures, smooth curves, slanted.
A slanted sans serif with smooth, rounded construction and low-contrast strokes. Letterforms favor open apertures and generous counters, giving a clear, airy texture in text. Curves are broadly elliptical (not geometric-perfect), with soft joins and terminals that read as clean cut rather than calligraphic. Proportions are balanced with a moderate x-height, and the overall rhythm is even, with slightly lively width variation across glyphs that keeps paragraphs from feeling rigid.
Works well for UI copy, dashboards, and product surfaces where an italic voice is needed without sacrificing clarity. It also suits branding, short editorial passages, and headings that benefit from a forward-leaning, contemporary tone. The open shapes and even spacing help it hold up in both small text and medium-to-large display settings.
The tone is modern and approachable, combining a contemporary italic energy with an uncluttered, utilitarian clarity. It feels friendly rather than formal, suitable for interfaces and brand voices that want speed and ease without looking aggressive.
Designed to deliver a clean, contemporary sans italic that stays readable in continuous text while adding motion and emphasis. The rounded, open forms suggest an intention to feel approachable and modern, aligning with digital-first communication and streamlined visual systems.
Capitals are straightforward and streamlined, while lowercase forms like the single-storey a and g reinforce a contemporary, humanist feel. Numerals follow the same smooth, open styling, keeping a consistent color alongside text.