Sans Normal Asmim 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Articulo' by Gilar Studio, 'Kirshaw' by Kirk Font Studio, 'Interval Next' by Mostardesign, 'Almarose' by S&C Type, and 'Soleil' by TypeTogether (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutral tone, systematic design, geometric, rounded, crisp, open, balanced.
A clean, geometric sans with round bowls, even stroke widths, and crisp, straight terminals. The construction leans on simple circular/elliptical forms in letters like O/C/G, paired with firm verticals and flat horizontals that keep the rhythm steady. Counters are open and well-defined, and spacing appears consistent across the alphabet, producing a calm, predictable texture in text. Numerals follow the same straightforward geometry, with clear, familiar silhouettes and minimal stylistic quirks.
This font is well-suited to interface labels, product UI, and general-purpose digital typography where clarity and consistency are priorities. It also fits brand systems and signage that need a modern, dependable sans, and can work in editorial and presentation settings when a neutral, clean tone is desired.
The overall tone is contemporary and neutral, with a friendly clarity that feels practical rather than expressive. Its smooth curves and restrained detailing give it an approachable, everyday voice suited to clear communication.
The design appears intended as a versatile, general-purpose sans that emphasizes clear shapes, consistent rhythm, and a contemporary geometric flavor without calling attention to itself.
The sample text shows strong legibility at larger sizes with an even color and stable baseline. Round forms read particularly smoothly, while the overall design avoids ornamentation and relies on proportion and spacing for character.