Serif Normal Luloh 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Augustea' by Berthold, 'ITC Century' and 'ITC Cheltenham' by ITC, 'Ysobel' by Monotype, 'SchoolBook' by ParaType, and 'Cheltenham Pro' by SoftMaker (names referenced only for comparison).
Keywords: book text, editorial, headlines, branding, packaging, authoritative, traditional, formal, literary, readability, authority, classic tone, strong hierarchy, bracketed, oldstyle, sturdy, compact, crisp.
A robust serif with bracketed, wedge-like terminals and clear stroke modulation. The design balances thick verticals with finer connecting strokes, producing a crisp rhythm without becoming delicate. Uppercase forms are broad and steady, while the lowercase shows compact proportions with a two-storey “a” and “g,” rounded bowls, and short, confident serifs that keep counters open. Numerals and caps carry substantial weight and firm horizontals, giving text a dense, anchored color on the page.
Well-suited to editorial layouts, book interiors, and article text where a strong, traditional serif voice is desirable. Its weight and contrast also make it effective for headlines, subheads, and brand language that needs a classic, authoritative presence in print or on screen.
The overall tone is traditional and assertive, evoking established print typography and institutional credibility. Its dark, confident presence reads as editorial and formal rather than playful, with a classic bookish feel.
The design appears intended to deliver a conventional serif reading experience with added weight and presence, combining familiar text-serif structure with a darker, more emphatic color for confident typographic hierarchy.
The letterforms favor stability over flair: curves are smoothly controlled, joins are tight, and spacing appears tuned for continuous text. The heavier text color suggests it will hold up well in situations where strong emphasis and clarity are needed.