Serif Normal Midor 10 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Kepler' by Adobe, 'Chronicle Deck' by Hoefler & Co., and 'ITC Century' by ITC (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, formal, authoritative, traditional, stately, editorial voice, classic authority, strong presence, print texture, bracketed, crisp, vertical stress, ball terminals, compact.
A sturdy serif with pronounced thick–thin contrast, crisp wedge-like bracketed serifs, and a predominantly vertical stress. Uppercase forms feel compact and controlled, with strong vertical stems and carefully tapered joins that keep the heavy weight from clogging. Lowercase shows classic text-serifs traits: a two-storey a and g, generous round bowls with tight apertures, and frequent ball terminals (notably on f, j, y) that add punctuation-like detail. Numerals are robust and bookish, with old-style warmth in their curves and clear, high-contrast modulation.
This face suits display-to-text crossover roles where a strong serif presence is desirable—magazine headlines, book-cover titling, and editorial decks in particular. It also works well for short passages and pull quotes where high contrast and crisp serifs can provide a classical, premium texture.
The overall tone is traditional and authoritative, leaning toward a formal, editorial voice. Its sharp serifs and confident weight read as established and institutional, while the ball terminals introduce a slight literary warmth rather than a purely austere feel.
The design appears intended as a conventional, print-oriented serif that emphasizes clarity and tradition while adding character through contrast and ball-terminal detailing. Its proportions and controlled rhythm suggest it was drawn to hold up in real-world editorial layouts as well as prominent headings.
Spacing in the samples reads compact and purposeful, supporting dense setting with a firm, even rhythm. The design keeps a consistent serif vocabulary across capitals, lowercase, and figures, giving text a cohesive, print-forward texture.