Sans Normal Nibum 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Lucifer Sans' by Daniel Brokstad (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, punchy, modern, retro, approachability, impact, brand voice, display clarity, rounded, chunky, soft corners, bulky, high impact.
A heavy, rounded sans with broad proportions and smooth, softly squared curves. The strokes are uniform and substantial, with generous counters that stay open even at the heaviest joins. Curves tend toward circular and elliptical construction, while diagonals (as in V, W, X, and Z) are sturdy and blunt-ended rather than sharp. Lowercase forms are compact and bouncy, with single-story a and g and simple, geometric dots on i and j, creating a consistent, friendly rhythm in text.
Best suited for short-form display typography where impact and friendliness matter—headlines, posters, packaging, and brand marks. It can also work for UI labels or signage at larger sizes where the rounded shapes and open counters help maintain clarity.
The overall tone is bold and approachable, combining a toy-like softness with confident, headline-ready presence. Its rounded geometry and buoyant lowercase give it an upbeat, slightly retro display feel that reads as cheerful and energetic rather than formal.
Likely intended as an attention-grabbing rounded sans that stays legible while projecting warmth and personality. The design balances geometric construction with softened terminals to create a bold, approachable voice for contemporary branding and display settings.
Round characters like O, Q, and 0 emphasize smooth, inflated bowls and stable inner spaces, while verticals and horizontals feel blocky and grounded. Numerals are equally weighty and geometric, designed to hold their shape at large sizes and remain visually consistent with the letters.