Sans Normal Mabey 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'Neue Reman Gt' by Propertype, 'Galano Grotesque' by René Bieder, and 'Lupio' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, friendly, confident, retro, impact, momentum, branding, display, promotion, rounded, compact, slanted, blocky, punchy.
This typeface uses a heavily weighted, obliqued sans construction with broad, rounded outer shapes and tight interior counters. Curves are smooth and circular, while terminals are predominantly blunt, producing a compact, blocky silhouette. The slant is consistent across caps and lowercase, and the overall rhythm is dense, with short-looking ascenders/descenders and sturdy joins that keep text color dark and even. Numerals follow the same chunky, rounded logic, with strong horizontal cuts and simplified forms built for impact.
It’s best suited to headlines, posters, and large-scale messaging where its thick, rounded shapes can deliver maximum impact. The sporty slant and compact construction make it a natural fit for athletics-related branding, promotional graphics, packaging, and attention-forward signage. For extended reading at small sizes, the dense counters and heavy texture may feel visually intense, so it typically performs best as a display face.
The overall tone is assertive and upbeat, with a friendly, sporty personality that feels made for attention-grabbing headlines. Its rounded, inflated forms add approachability, while the pronounced slant and heavy mass convey momentum and confidence. The result reads as bold and promotional, with a slightly retro display flavor.
The design appears intended as a bold, oblique display sans that prioritizes immediacy and strong brand presence. Its rounded geometry and compact counters suggest a focus on creating a cohesive, high-impact word shape rather than delicate detail, aiming for energetic, modern promotional typography with a friendly edge.
In the sample text, the dense spacing and small counters create a strong, poster-like texture, especially in long lines and mixed-case settings. The oblique angle and broad shapes remain coherent across the character set, giving the font a unified, high-energy presence at larger sizes.