Sans Normal Robud 6 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, toy-like, attention grabbing, friendly display, logo readiness, retro warmth, rounded, soft, bulky, bouncy, compact counters.
A heavy, rounded sans with broad proportions and a distinctly soft, molded silhouette. Strokes stay consistently thick with generously radiused corners and smooth, circular bowls; apertures and counters are relatively tight, giving the letters a compact, chunky interior. Curves dominate the construction (notably in O/C/G/S), while diagonals and joins (K/V/W/X/Y) are blunted and cushioned rather than sharp. The lowercase follows the same inflated geometry with single-storey a and g, a short-armed r, and simple, sturdy stems; numerals are equally rounded with wide, stable shapes and minimal contrast.
Best suited to headlines, short statements, and large-format applications where its rounded weight can carry impact—such as posters, branding systems, packaging, signage, and playful editorial callouts. It can also work for UI or labels when set large enough to preserve counter clarity.
The overall tone is upbeat and approachable, with a buoyant, toy-like softness that reads as fun rather than formal. Its mass and rounded terminals feel confident and attention-grabbing, evoking a friendly retro display sensibility.
The design appears intended to deliver maximum presence with a soft, friendly personality—prioritizing rounded geometry, bold silhouette recognition, and an approachable display voice over fine detail.
Spacing appears comfortably open for a display face, but the tight counters and heavy joins can make interior details fill in at smaller sizes. The design maintains a consistent rounded logic across caps, lowercase, and figures, producing a cohesive, logo-ready rhythm.