Sans Superellipse Hurid 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Neusa Neu' by Inhouse Type, and 'Adhesive Letters JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, impact, approachability, clarity, retro feel, rounded, soft-cornered, chunky, compact, high-impact.
A heavy, rounded sans with softly squared curves and superellipse-like counters. Strokes are broadly uniform, with minimal modulation and strongly blunted terminals that keep edges smooth rather than sharp. Proportions feel compact with generous internal shaping, giving letters a solid, blocky footprint while still preserving clear counters in forms like O, e, and g. The lowercase uses simple, sturdy constructions (single-storey a and g) and a short-armed t, reinforcing an approachable, geometric rhythm.
Best suited for short, high-impact text such as headlines, posters, packaging, and bold brand marks where its rounded mass and compact rhythm can carry the layout. It also works well for signage or social graphics that benefit from a friendly, attention-grabbing voice.
The overall tone is upbeat and friendly, with a deliberately chunky, poster-like presence. Rounded corners and broad shapes make it feel welcoming and a bit cheeky, leaning toward a retro display sensibility rather than a formal, corporate one.
The design appears aimed at delivering maximum impact with minimal fuss: a geometric, rounded construction that stays legible at large sizes while projecting warmth and approachability. Its softened corners and sturdy forms suggest an intention to balance bold presence with an inviting, playful character.
Curved letters show a slightly squarish bend that keeps shapes taut and consistent across the set, while diagonals (V, W, X, Y) read bold and stable rather than razor-sharp. Numerals are wide and weighty, matching the letters’ soft-cornered geometry for cohesive headline setting.