Sans Normal Orbul 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, direct, punchy, impact, clarity, approachability, modernity, simplicity, rounded, geometric, clean, solid, compact.
A heavy, rounded sans with compact proportions and a steady, even stroke throughout. Curves are smooth and full, with broadly circular bowls and soft terminals that avoid sharp finials. Counters are relatively small for the weight, while joins and intersections stay clean and uncluttered, helping the shapes remain legible at display sizes. The numerals and lowercase keep a sturdy, straightforward construction that matches the uppercase’s strong, blocky presence.
This font is well suited to headlines, posters, and prominent UI or in-app labels where strong emphasis is needed. It can work effectively for branding and packaging that benefit from a friendly but forceful voice, and for signage where clear shapes and high presence help carry at a distance.
The overall tone is confident and approachable, combining a friendly roundness with an assertive, poster-like weight. It reads as contemporary and practical, with a no-nonsense clarity that still feels warm rather than technical.
The letterforms appear designed to deliver maximum impact with minimal fuss: a rounded, geometric skeleton paired with substantial weight to create a dependable display voice. The consistent stroke and simplified construction suggest an emphasis on clarity, cohesion, and bold readability across common Latin letters and numerals.
The design relies on large mass and simplified geometry for impact, producing a strong silhouette and consistent rhythm across lines. Its dense color and tight interior spaces favor short phrases and headlines where bold clarity matters more than fine detail.