Sans Normal Bibor 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Salda' by Hurufatfont, 'JAF Facit' by Just Another Foundry, 'Olivia Sans' by Stabenfonts, 'Foundry Journal' by The Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: branding, headlines, signage, packaging, ui text, friendly, modern, confident, clean, approachable, clarity, approachability, modern utility, strong presence, rounded, open apertures, compact, high legibility, soft terminals.
A sturdy sans with rounded, softly tapered terminals and smooth, generously curved bowls. The letterforms feel compact and even, with open apertures and clear counters that keep the rhythm readable at size. Strokes are consistently heavy with subtle modulation, and curves dominate the construction, giving the design a calm, contemporary texture in both uppercase and lowercase.
This font suits branding and headlines where a warm, contemporary sans is needed, and it remains readable for short paragraphs and UI text thanks to open counters and steady spacing. It also works well in signage and packaging where quick recognition and a friendly voice are important.
The overall tone is friendly and modern, projecting confidence without feeling rigid or overly technical. Its rounded detailing adds warmth, making it suitable for communication that aims to feel approachable and clear.
The design appears intended to balance strong presence with easy readability by combining heavy, rounded forms and open internal spaces. It aims for a versatile, contemporary sans voice that feels inviting rather than austere.
Distinctive details include rounded corners throughout, a single-storey “a,” and a lively “g” with a curled ear, all contributing to an informal, human feel while staying orderly. Numerals are wide and stable, with simple silhouettes that prioritize clarity in running text.