Sans Normal Uhboh 15 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui text, confident, modern, clean, friendly, neutral, clarity, impact, modernity, versatility, geometric, round, open, crisp, even.
A sturdy, contemporary sans with largely geometric construction and smooth, rounded curves. Strokes are firm and consistent, with clean terminals and minimal modulation, creating a crisp silhouette in both caps and lowercase. Counters are generally open and circular (notably in O/C/G/e), while straight-sided forms (E/F/L/T) maintain a steady, even rhythm. The lowercase shows a simple, readable structure with a two-storey g, compact ear and bowl transitions, and a balanced dot on i/j; figures are clear and straightforward, with a round 0 and a simple, legible 1.
Well-suited for branding and display where a strong, clean sans presence is needed, as well as headlines and short blocks of text that benefit from a steady, modern texture. Its straightforward forms and open counters also make it a good fit for product packaging and UI labels where clarity and impact are both important.
The overall tone is confident and practical, projecting a modern, no-nonsense voice that still feels approachable. Its rounded geometry and even texture lend a friendly neutrality suited to contemporary branding and interface contexts without feeling overly technical.
The design appears intended to deliver a dependable, contemporary sans voice built on geometric roundness and consistent stroke behavior. It prioritizes clarity and visual stability, aiming for an all-purpose look that can carry prominent messaging while staying neutral enough for broad application.
Capitals have a stable, squared-off stance and consistent alignment, while diagonals (A/V/W/X/Y) feel taut and controlled, avoiding excessive flair. Spacing appears measured and even in the sample text, helping maintain a solid typographic color at larger sizes.