Sans Normal Gogam 3 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, ui labels, captions, clean, airy, modern, friendly, calm, modern italic, clean reading, light emphasis, friendly neutrality, monoline, rounded, open apertures, soft terminals, slanted.
A slender, monoline sans with a consistent rightward slant and softly rounded stroke endings. Curves are built from smooth, elliptical forms, giving bowls and counters a clean, open feel, while straight strokes remain gently tapered by the italic construction rather than contrast. Proportions are straightforward and readable, with generous interior space in letters like C, G, O, and e, and a balanced rhythm between rounded and angular forms in letters such as A, K, M, and N. Numerals follow the same light, simplified geometry with clear, uncluttered silhouettes.
This font works well where a light, modern italic voice is needed: brand identities, product marketing, short editorial passages, pull quotes, and display text. It can also suit UI labels, navigation, and captions when a refined, unobtrusive slanted style is desired and adequate size/contrast is available.
The overall tone is understated and contemporary, with an airy lightness that feels approachable rather than technical. Its slant adds motion and a subtle emphasis, lending a sleek, forward-leaning character suitable for modern branding and interface accents.
The likely intention is a clean italic companion with minimal stroke complexity, optimized for a smooth reading texture and contemporary appearance. Its rounded construction and open counters suggest a focus on friendly clarity and a polished, modern rhythm across letters and figures.
The design relies on open shapes and restrained details, favoring clarity over personality-driven quirks. The lowercase appears especially smooth and flowing in text, with rounded joins and minimal visual noise that keeps long lines feeling light and even.