Sans Normal Nubuv 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'BR Omny' and 'BR Shape' by Brink, 'Goga' by Narrow Type, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, confident, retro, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, high impact, chunky.
A heavy, rounded sans with broad proportions and compact counters. Strokes are uniformly thick with softened corners and smooth curves, giving letters a cushiony, block-like silhouette. The uppercase feels sturdy and geometric, while the lowercase maintains simple, single-storey forms with wide bowls and short, straightforward terminals. Numerals are similarly weighty and open, designed for strong presence rather than fine detail.
Best suited to display settings such as headlines, posters, logos, packaging, and bold promotional graphics where a strong, friendly voice is needed. It can also work for short UI labels or signage when maximum emphasis and quick recognition are more important than long-form readability.
The overall tone is upbeat and approachable, combining a friendly roundness with assertive mass. It reads as energetic and slightly retro, with a poster-like confidence that stays casual rather than formal.
The design appears intended to deliver maximum visual weight with approachable, rounded forms—an attention-grabbing sans that stays warm and contemporary. Its geometry and simplified details suggest a focus on clarity at large sizes and a distinctive, branded texture in display typography.
At text sizes the dense color and tight interior spaces can make paragraphs feel dark, while at larger sizes the rounded geometry becomes a defining character. The simplified shapes and broad forms help individual letters hold up well in short words and headlines where impact is the priority.