Sans Normal Nukum 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'BR Shape' by Brink, 'Goga' by Narrow Type, 'Galano Grotesque' by René Bieder, 'Malnor Sans' by Sikifonts, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, utilitarian, impact, clarity, approachability, modernity, blocky, rounded, sturdy, compact, high-impact.
A heavy, wide sans with compact counters and rounded geometry throughout. Strokes are uniformly thick with clean terminals and minimal modulation, producing a solid, poster-like texture. Curves are broadly circular (notably in C, O, Q, and the bowls of B/P/R), while straight-sided letters like E, F, H, and N keep crisp right angles. Lowercase forms show a tall x-height and short ascenders/descenders, with single-storey a and g, a simple vertical-stem r, and a sturdy t with a short crossbar. Numerals are similarly robust and open, designed to hold their shape at large sizes.
Best suited to headlines, banners, posters, and display typography where maximum impact and quick recognition are needed. It also works well for bold brand marks, short UI labels, and signage that benefits from broad shapes and strong presence.
The overall tone is direct and assertive while staying approachable thanks to the rounded bowls and smooth curves. Its dense color and wide stance give it a confident, no-nonsense voice that reads as contemporary and energetic rather than delicate or formal.
The design appears intended as a contemporary display sans that prioritizes clarity, weight, and visual punch. Its rounded construction and tall lowercase aim to keep text readable and friendly while maintaining a strong, attention-led silhouette.
Spacing in the sample text creates a strong, even typographic “wall” suitable for attention-grabbing headlines. The joins and intersections (K, R, W) are kept simple and sturdy, reinforcing a pragmatic, highly legible feel when set big.