Serif Flared Upnar 17 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, branding, packaging, refined, friendly, literary, warm, traditional, readability, editorial tone, subtle character, classic clarity, bracketed, flared, open, crisp, balanced.
A readable serif with gently flared stroke endings and small, bracketed serifs that soften joins without adding much contrast. Proportions are balanced and slightly generous, with open counters and smooth curves that keep the rhythm even in running text. Round letters stay clear and stable, while diagonals (V, W, X, Y) feel sturdy rather than sharp. Numerals sit comfortably with the letters, sharing the same modest serif treatment and calm, consistent modulation.
Well-suited to editorial typography such as books, long-form articles, and magazines where a smooth, consistent text color is important. It can also serve in branding and packaging that want a classic serif presence with a softer, contemporary edge, and in headings where the flared endings add subtle character without becoming decorative.
The overall tone is polished and bookish, with a quiet warmth that feels approachable rather than formal. Its flared terminals add a subtle humanist character, giving text an editorial, trustworthy voice suitable for narrative and informational settings.
The design appears intended to provide an approachable serif for continuous reading, combining traditional letterforms with gently flared terminals to add personality while preserving a stable, even typographic color.
Uppercase forms are clean and restrained, while lowercase shapes maintain clarity through open apertures and uncomplicated construction. The serif treatment is consistent across the set, creating a cohesive texture that remains smooth at display sizes and steady in paragraphs.