Sans Superellipse Tuby 12 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Acumin' by Adobe, 'Alternate Gothic Pro Antique' and 'Alternate Gothic Pro EF' by Elsner+Flake, 'Alternate Gothic' by Linotype, and 'Alternate Gothic Pro' by SoftMaker (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, labels, industrial, utilitarian, retro, gritty, condensed, space saving, print texture, impact, sturdy tone, rounded corners, blunt terminals, boxy, compact, inked.
A compact, condensed sans with rounded-rectangle construction and softly squared curves. Strokes are heavy and largely uniform, with blunt terminals and minimal modulation. Counters are tight and apertures tend to be small, producing a dense texture in text. Edges show a slightly rough, inked outline that reads like worn printing or stamped lettering, while letterforms keep a disciplined, upright posture and consistent rhythm.
Best suited to headlines, posters, and display lines where condensed width helps fit more characters without losing impact. It also works well for packaging, labels, and signage systems that benefit from sturdy forms and a subtly worn print character.
The overall tone feels workmanlike and straightforward, with a vintage-industrial edge. The slightly distressed contour adds grit and immediacy, suggesting printed ephemera, labels, or signage rather than polished corporate typography.
The design appears intended to merge condensed utility with rounded-rect forms, creating a strong, space-efficient voice that still feels approachable. The lightly distressed outline suggests an aim toward tactile, analog texture—evoking stamped or printed applications while maintaining clear, modern construction.
The narrow proportions and tight counters favor short bursts of copy and larger sizes, where the rounded-rect geometry and roughness are most legible. Numerals follow the same compact, sturdy logic, matching the alphabet’s dense, poster-friendly color.