Sans Normal Rukoy 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, presentations, signage, clean, friendly, modern, approachable, calm, readability, neutrality, versatility, approachability, clarity, rounded, monolinear, open apertures, soft terminals, humanist.
A rounded, monolinear sans with softly finished terminals and gently modulated curves. Proportions lean slightly narrow with generous counters and open apertures that keep forms clear in text. The uppercase set is built from simple geometric strokes with rounded joins, while the lowercase mixes single‑storey shapes (notably a and g) with straightforward, uncluttered construction. Ascenders are tall and clean, and the overall spacing and rhythm feel even, with smooth arcs in letters like C, G, O, and S and a tidy, practical treatment of diagonals in V, W, X, and Y.
Well suited to interface copy and general-purpose UI typography where clarity and a soft, non-institutional tone are desired. It also performs comfortably in editorial and presentation settings thanks to its even texture and open forms, and can extend to signage or wayfinding at moderate sizes where the rounded shapes remain distinct.
The tone is modern and approachable, with a quiet friendliness created by the rounded stroke endings and open shapes. It reads as neutral and serviceable rather than expressive, making it feel calm and contemporary in longer passages.
The design appears intended as a versatile, contemporary sans that balances geometric simplicity with human-friendly rounding for comfortable reading. Its construction emphasizes clarity, consistency, and an inviting voice that can fit a wide range of everyday communication.
The numeral set follows the same rounded, open logic as the letters, with clear differentiation between similar shapes and consistent curve tension. The sample text shows stable color and legibility at paragraph sizes, with punctuation and spacing that support continuous reading without drawing attention to itself.