Sans Superellipse Upbi 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Square 721' by Bitstream, 'Midnight Sans' by Colophon Foundry, 'Eurostile LT' by Linotype, 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry, and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, friendly, modern, playful, chunky, impact, approachability, modernity, display clarity, brand presence, rounded, soft corners, geometric, compact apertures, high impact.
A heavy, rounded sans with blocky proportions and softened corners throughout. Curves are built from squarish, superellipse-like bowls, producing wide, stable counters and a consistent, cushiony texture. Strokes are uniform and dense, with minimal modulation, and terminals tend to end in flat cuts rather than tapered finishes. The lowercase shows a large x-height and simplified forms, with compact apertures and broad, solid joins that keep the silhouette bold and graphic at display sizes.
Best suited to headlines, posters, and short statements where its dense weight and rounded geometry can create strong visual presence. It also fits branding and packaging that want a modern, friendly boldness, and works well for sports or entertainment graphics where legibility and impact are prioritized over delicate detail.
The overall tone is assertive and contemporary, with a friendly softness created by the rounded-rectangle geometry. It feels energetic and approachable rather than technical, delivering a sporty, high-impact voice that reads as upbeat and attention-getting.
The design appears intended to deliver maximum impact with a soft-edged, geometric construction—combining a sturdy, wide stance with rounded-rectangle forms for a distinctive, contemporary display voice.
Spacing appears intentionally generous for such a heavy style, helping keep word shapes readable despite the dense color. Numerals follow the same rounded, squared-off logic, giving them a cohesive, sign-like presence in UI or headline contexts.