Sans Normal Amkub 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maiden Sans' by Deltatype; 'Moniak Sans' by Design Komando; 'FF Attribute Text' by FontFont; 'Catesque' by Gumpita Rahayu; 'Malva' by Harbor Type; and 'Core Gothic N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, neutral, friendly, clean, pragmatic, legibility, versatility, neutrality, modernity, clarity, rounded, geometric, open apertures, even rhythm, sturdy.
A clean sans with rounded, geometric construction and smooth, continuous curves. Strokes stay even throughout with little modulation, producing a solid, steady color in text. Counters are generous and apertures are open, helping letters remain distinct at a range of sizes. Terminals are largely plain and softly finished, and the overall spacing feels balanced and workmanlike rather than tight or condensed.
This font suits interface labels, product and corporate branding, and general-purpose typography where clarity is essential. Its even texture and open forms also work well for short editorial passages, slides, and wayfinding-style signage.
The tone is modern and neutral with a friendly, approachable softness from its rounded shapes. It reads as straightforward and dependable, avoiding expressive quirks while still feeling contemporary and human.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and a calm, contemporary presence. Its rounded geometry and restrained detailing suggest a focus on clarity, consistency, and broad applicability across print and screen contexts.
Uppercase forms are broad and stable, while lowercase shapes maintain clear differentiation and a consistent rhythm across words. Numerals match the letterforms in weight and roundness, supporting cohesive mixed-alphanumeric settings.