Sans Normal Diguv 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui, editorial, branding, signage, presentations, neutral, modern, clean, friendly, professional, readability, clarity, versatility, neutrality, open apertures, rounded forms, even color, plain terminals.
The design uses open, round forms with smooth curves and consistent stroke behavior, keeping contrast subtle and the overall color even on the page. Terminals are mostly plain and softly finished, with a gentle geometric influence in letters like C, O, and G. Proportions are balanced and readable, with clear counters and ample apertures; the lowercase keeps a simple, contemporary structure while the capitals remain crisp and uncluttered.
It works well for UI text, product copy, and general editorial layouts where a calm, modern sans is needed. The clear shapes and even spacing also suit branding systems, signage, and presentation graphics, especially when you want a contemporary tone without strong stylistic distraction.
This typeface feels clean, contemporary, and matter-of-fact, with a calm rhythm that reads as friendly rather than technical. The tone is neutral and straightforward, suited to modern interfaces and editorial settings where clarity is the priority.
The font appears designed for dependable, general-purpose typography: to stay visually quiet, maintain consistent texture, and hold up across a range of sizes. Its simplified shapes and open counters suggest an emphasis on legibility and unobtrusive presentation rather than display-driven personality.
Distinctive cues include a single-storey lowercase “g” and a clean, unembellished overall construction that keeps word shapes stable in running text. Numerals appear straightforward and readable, matching the letterforms with similarly open, rounded geometry.