Sans Normal Lidal 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bluteau Sans' by DSType, 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Foreday Sans' by Monotype, 'PF Centro Sans Pro' by Parachute, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, energetic, assertive, playful, retro, impact, momentum, attention, branding, display, slanted, rounded, compact, punchy, blocky.
A heavy, slanted sans with rounded, compact forms and a tight, punchy rhythm. Strokes are broadly uniform with smooth curves and firmly weighted joins, producing dense counters in letters like B, P, and R. The italic angle is consistent across caps, lowercase, and numerals, with many terminals cut on a diagonal for a brisk, forward-leaning texture. Curved characters (C, G, O, S) read as sturdy and slightly squarish in feel, while diagonals (K, V, W, X, Y) are thick and stable, keeping the overall silhouette bold and cohesive.
Best suited to short, bold applications such as headlines, posters, sports and event graphics, and packaging callouts where impact is the priority. It also works well for wordmarks and badges that benefit from a compact, slanted stance and robust, rounded forms.
The font conveys speed and confidence, with a decisive, high-impact voice that feels promotional and athletic. Its rounded construction softens the aggression of the weight, adding a friendly, approachable edge that can read as retro or pop-forward depending on context.
The design appears intended to deliver maximum visual punch with a forward-leaning emphasis, combining rounded geometry with dense weight for strong legibility at display sizes. The consistent slant and diagonal terminals suggest a focus on motion and urgency without resorting to sharp, brittle detailing.
Uppercase shapes are broad and emphatic, while the lowercase remains similarly weighty, creating minimal contrast between cases and a strong “all-caps” presence even in mixed text. Numerals are large and chunky, designed to hold their own at display sizes and in signage-like settings.