Slab Rounded Selu 3 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, friendly, playful, folksy, warm, warmth, nostalgia, impact, approachability, rounded serifs, soft corners, chunky, ink-trap feel, stubby.
A heavy, soft-edged slab serif with rounded terminals and blunt, cushiony serifs that read as stamped rather than razor-cut. Strokes stay consistently thick with minimal contrast, and many joins and corners are subtly swollen, producing an inky, slightly organic silhouette. Proportions are compact with a relatively short x-height, broad counters, and a sturdy baseline presence; curves are full and open, while some horizontals and serifs flare gently to widen the letterfoot. The overall rhythm is steady and readable, with a hand-pressed texture suggested by the softened edges and occasional notch-like shaping at joins.
Best suited for display settings such as headlines, posters, packaging, and brand marks where a bold, approachable slab presence is desired. It also works well for short blocks of text in editorial pull quotes or captions when you want a vintage, friendly texture, though its heavy weight and compact proportions favor larger sizes.
The tone feels nostalgic and approachable—part vintage print, part playful signage. Its rounded slabs and chunky color give it a warm, friendly voice that can lean folksy or whimsical without becoming overly decorative.
The design appears intended to deliver a classic slab-serif structure with softened, rounded detailing for warmth and personality. It prioritizes strong impact and legibility while adding a subtly handmade, inked feel that evokes traditional print and storefront typography.
The uppercase shows strong, emblematic forms suited to titling, while the lowercase keeps a compact, sturdy texture for short passages. Numerals match the rounded slab language, maintaining the same heavy weight and soft terminals for consistent typographic color.