Sans Superellipse Otmin 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Arial Nova' by Monotype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, utilitarian, techy, impact, clarity, approachability, modernity, utility, rounded, compact, blocky, geometric, clean.
A compact geometric sans with rounded-rectangle construction and generous corner radii. Strokes are heavy and uniform, with large interior counters that keep shapes open despite the dense weight. Curves lean toward superellipse-like bowls (notably in C, G, O, Q, and lowercase b/p/q), while straight stems and terminals stay crisp and flat, producing a sturdy, engineered rhythm. The lowercase shows a single-storey a and g, short extenders, and a broad, even texture in text; figures are similarly solid and simple, with tabular-looking, blocky proportions.
Best suited to display sizes where its compact, rounded geometry can deliver high impact—brand marks, packaging, posters, and wayfinding. It also works well for UI labels and short interface text where a sturdy, contemporary tone is desired, though longer passages may feel dense at smaller sizes due to the heavy color.
The overall tone is strong and straightforward, combining a friendly softness from the rounded geometry with a no-nonsense, industrial clarity. It reads as contemporary and dependable, suggesting product, interface, and signage contexts rather than delicate or editorial moods.
The font appears designed to deliver a modern, robust voice with approachable rounded forms. Its consistent superellipse geometry and simplified lowercase aim for clarity and recognizability, prioritizing strong silhouettes and an even typographic texture in headline and product-oriented settings.
The design relies on consistent radii and tight spacing to create a compact footprint, giving headlines a dense, impactful presence. Diagonals (A, V, W, X, Y, Z) are sturdy and clean, and the round letters maintain a stable, slightly squared silhouette that emphasizes structure over calligraphic flow.