Sans Normal Efmiv 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, ui text, branding, packaging, posters, modern, clean, friendly, casual, readability, modernity, approachability, versatility, humanist, rounded, open apertures, airy, minimal.
A slanted sans with smooth, rounded curves and gently tapered joins that keep strokes feeling even and calm. The letterforms rely on broad circular and elliptical geometry (notably in C, O, Q, and the bowls of b/d/p), paired with simple, straight terminals. Spacing appears generous and consistent, producing an airy texture in text, while counters stay open and legible; the lowercase shows single‑storey a and g, and a long, descending j that reinforces the cursive rhythm. Numerals follow the same soft, rounded construction with clear differentiation and a straightforward, contemporary silhouette.
It works well for editorial layouts, captions, and interface typography where a clean sans with a personable slant is desirable. The open counters and generous spacing suit longer passages at comfortable reading sizes, while the simplified shapes also scale well for branding, packaging, and display headlines that need a modern, friendly voice.
The overall tone is modern and approachable, with a light, conversational slant that reads more friendly than formal. Its restrained shapes and smooth curves give it a calm editorial feel, suitable for designs that want clarity without looking rigid.
The design appears intended to provide a straightforward, contemporary sans italic with smooth geometry and easy readability, prioritizing open shapes and an even rhythm for comfortable text setting while still feeling informal and current.
The italic angle is steady and uniform across capitals, lowercase, and figures, creating a cohesive forward motion in paragraphs. Round characters are especially prominent, and the open forms help maintain readability in larger blocks of text.