Sans Normal Lubab 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny' and 'BR Shape' by Brink and 'Berka', 'Genera', 'Genera Grotesk', and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, dynamic, friendly, punchy, impact, attention, momentum, bold branding, display emphasis, oblique, rounded, blocky, compact counters, high-ink.
A heavy, oblique sans with broad proportions and rounded, continuous curves. Strokes are consistently thick with minimal modulation, producing strong silhouettes and compact internal counters. Terminals are mostly blunt or softly rounded, and joins are smooth, giving letters a sturdy, unified texture. The overall rhythm feels expansive and steady, with simple geometric construction and clear, bold shapes in both letters and numerals.
Best suited to large-scale use such as headlines, posters, short slogans, and brand marks where its heavy, slanted stance can drive emphasis. It also works well for energetic packaging, sports and fitness communications, event promotions, and prominent numeric callouts.
The tone is energetic and confident, with an athletic, forward-leaning feel. Its dense black presence reads as bold and attention-seeking, while rounded forms keep it approachable rather than harsh. Overall it communicates momentum and impact—loud, modern, and upbeat.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure. By combining a forward slant with broad, rounded forms and dense stroke weight, it prioritizes immediacy and presence for display-led typography.
The sample text shows strong word-shape consistency at display sizes, where the condensed counters and heavy weight create a cohesive, poster-like color. Figures match the letters in mass and simplicity, supporting headline numerals without calling attention to stylistic quirks.